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Build a strong foundation that supports scalable growth

Let’s understand what’s working, what’s not, and where we should focus first to create the greatest impact.
We start with a comprehensive assessment of your current people practices, organizational structure, and leadership capabilities to identify priorities that support growth and long-term success.

We align your people strategy to your business goals.
Using insights from the diagnostic, we create a practical and scalable roadmap that strengthens leadership and improves how the organization works together — supporting the next stage of growth.

We build the structure that helps your people and your business grow.
Strong organizations are built through clear operating models, aligned roles, and modern workforce planning that allow teams to execute more effectively and efficiently.

We establish modern people practices that strengthen culture, leadership, and performance.
We help strategize, build, and support your full people ecosystem — from hiring and onboarding to performance management, AI integration, employee listening, HR systems, and culture and values — creating an employee experience that fuels engagement and productivity.
Companies that need stronger people practices to create enterprise value and support growth
Organizations struggling with inefficient people practices that hold back business performance
Teams feeling the impact of burnout, turnover, or low engagement
Companies that can benefit from stronger leadership, technical, AI, and people skills to improve team dynamics and performance
Leaders navigating change, transformation, or growing pains without a clear people strategy
Companies looking to build or modernize their HR function in a practical and scalable way

Unified multiple M&A entities into one cohesive organization with streamlined operations, clear accountability, and a cost-optimized structure. Delivered a simplified org and title structure, role clarity, KPIs, and strengthened leadership alignment; delivered a comprehensive and improved employee engagement during a period of significant change.
Built a scalable performance management approach that clarified expectations and advancement criteria, and enabled managers to deliver consistent and actionable feedback. Improved employee engagement, streamlined administrative lift through AI, and improved retention of key talent through greater transparency and alignment of the process.

Enabled leaders to make fair, confident promotion and compensation decisions by implementing a clear talent assessment framework. Identified high-potential talent, addressed performance gaps, aligned pay with performance, and strengthened the retention and overall culture, giving leaders confident the engage and manage their teams' performance.
Gina Larson Founder & CEO of STANDUP HR ginalarson@standuphr.com Based in the Greater New York City area, and serving clients remotely across all locations
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